La Joli

Discover the woman within yourself!

who we are

La Joli launched its brand with an aim to change the way we think about the fashion industry, particularly Luxury fashion. Founder Keith Jackson, a well-known fashion personality, completely focus on high-quality, hand-crafted goods that are ethically produced, locally sourced, environmentally conscious and manufactured in Delhi and Mumbai. In our eyes, the quality of any Luxury product can be made affordable by cutting down the overheads.

La Joli: the essence of elegance, innovation, inspiration, pleasurements, luxury erotic, womenswear, menswear, accessories. For the strong and sexy femme and homme.

La Joli is an Indian luxe company owned by Indian entrepreneur Keith Jackson through the Pacific Global Management holding.

Historically a lingerie brand, La Joli has expanded into different places offerings including lingerie, beachwear, sleepwear, bridal gown, evening/cocktail gown and ready-to-wear. La Joli is passionate yet impish, cultured but bit persistent woman.

She clasps who she is truly within and reflects it with her poise. She is equally mischievous and sexy. The collection of our bras, panties, nightwear, and swimwear will take you to experience this feeling. At La Joli, we realize that lingerie is more than just a necessity.

Discover the woman within yourself!

Keith Jackson

the founder

Keith Jackson, Indian-born designer introducing himself to the fashion world with innovation to show how Indian Art and fashion can go hand in hand. His label includes womenswear, menswear, and wings.

He started as a Fashion stylist, brand consultant, and fashion designer assistant and then moved onto Lingerie and ready to wear designer. He developed a particular interest for fashion because he believes its as if an artist combined his or her own talent with the beauty and personality of whoever wears it, making it much more powerful as a whole. He has designed a range of products such as bras, panties, Shapewear, and Sleepwear, International wears for both men and women and recently started Wings design.

Keith describes his work in five words ie Classy, Delicate, Luxurious, Fashionista and Sexy cum Bold. His collection blends intimacy, with an agile yet feminine feel and charm.

Inspired by nature continues to take center stage in each of his collections which come from the spontaneous, rich spirit that emerges from a fusion of contemporary influences.

Those of you who keep track of our Instagram account may have noticed these shades of nature.

Instagram: amourkeith143


La Joli Lingerie

Ready To Wear

La Joli Business Model


We at La Joli focus to create marketplace by placing our products in retail stores. With our approach of promoting our products through bulk emails, Whatsapp, twitter, facebook, roposo, Instagram and SMS, we bring our customers’ attention towards the features of the product and then guide them reach the places/outlets where they can have a look and feel of the product.

La Joli not just promote its own designed products but also support aspiring fashion designers to showcase their designs and manufacture under its well-equipped facilities and stringent quality check approach. Leveraging the intelligence and expertise, the new designers are able to contribute a massive intellectual marketplace without paying any fees and achieve the goal to reach a larger audience.

We also help the newcomers with our services to Manufacture innovative designs exclusively from our facilities in Delhi and Mumbai.

Our business model offers significant benefits to our partners as regards to a service-oriented distribution which allows them to reduce or eliminate the hidden costs of sourcing and distributing.

We source our products through our international association for optimizing the quality, working with top international consultants as well as local suppliers, to ensure that our customers have access to the best and most suitable products to meet their needs.